The male plastic surgery for cosmetic purposes were women. For decades, implicit messages have been sent to females in multiple mediums suggesting they should look their best. Magazine ads showcasing youth and beauty regularly reinforced the notion. Subsequently, female attractiveness became a sought-after ideal.
Men, on the other hand, were typically raised to believe that other attributes besides appearance defined self satisfaction. Some people may argue that this view fed a double standard, but others believe it was just the way of the world. Because of this, men did not seek to improve imperfections at any discernible level.

